E-Marketing Essay Example | Topics and Well Written Essays - 2750 words

E-Marketing - Essay ExampleThis essay is a critical evaluation of their entry strategy and also an analysis of their entry strategy with models included to cleanse their strategy regarding e-marketing.Amazon is an American based telephoner situated in Seattle, Washington. It was the first leading e-commerce company that successfully sold products online. The company was booming until the downfall of the IT industry in 1990s and it had to face right criticism from all sides. But the company faced the tests of time and emerged victorious after making a profit again in 2003. The founder of Amazon.com, Jeff Bezos started this company in 1995 as only an online book install but gradually the company diversified into new product categories. Amazon is now a practical(prenominal) multinational since it has its separate websites in many companies around the world, namely Japan, U.K. Germany, Austria, France, Canada and China. The site is accessible worldwide and it is a global company tha t is capable of shipping products all around the globe. Today Amazon is a ample name in the e-commerce industry and also a leading company in its genre. Currently, the company has been vying to estimate into e-marketing that is selling products digitally over the internet instead of shipping them to e genuinely part of the globe. Since the companys business model has always been swarmed with the shipping mania, it is now taking the conversion from traditional marketing to e-marketing very slowly so that business is fully integrated with no unit left behind and lastly gushing towards the prime position successfully. They are still developing as an e-marketing firm and moving steady to their desired destination.Amazon entered the market with the acquisition of mobipockets.com which is based in Paris. Amazon adopted a allay hush attitude towards the acquisition of the company that is now its subsidiary that sells products digitally online. It provides books online as a download for some